Thursday, January 26, 2012

Vector Images: Your Key To Good Business

In the world of advertising images speak more than words. From a simple business card to the huge billboard looming across the sky…no one needs words more than a picture! It’s always better to have your logo splashed across banners & posters & to have them displayed in stadia or parks etc. Now you can’t just take a picture of your logo from any camera & have them printed on banners. Reason? The images when scaled to a larger size will turn into foggy unclear shadows of the actual image. So if you are serious about your brand & business & want more eyes on your banner time you learnt a thing or two about EPS vector art!

Let’s get a bit technical here. Raster or bitmap or the more commonly referred to as digital images are what we generally come across. These are made up of tiny dots of colour that are called as pixels. Pixilation happens when we try to enlarge such a bitmap image. The dots separate in distance & the result is a blurred image. Now to use these images in larger dimensions we’d need to convert to vector. Vector artwork comprises of geometrical shapes which are based on mathematical formulae. These shapes are known as objects & can be easily modified without destroying the clarity of the image at all. Vector images can be scaled to any height & width and you will still have your logo intact. And that’s why you will find that the best printers & advertisers do not accept normal digital images. EPS vector art is what counts and I can tell you where to get yours done!

If you are a company that’s involved in web designing or animation I don’t need to say any more about how important vector conversion is to your business. No matter where, you can always count on vector artwork to look more professional. Even if you do not belong to any of the above professions, having your logo in the form of a vector image will impress clients. You can get it printed on your letterheads, business cards etc. most importantly your website will have images of your products that will be easily reproducible! Make a brochure or a catalogue with these vector artwork & you’ll never have to worry about pixilation again.

If you look online there are many self-help vector conversion softwares around. But if time is money my advice would be to let the experts convert to EPS. All you have to do is send in your normal digital photo of you brand’s logo & vector art experts will transform into a more profitable format. Don’t look further as Vector Smooth gives you these services at an amazing price & you can always rely on their years of experience in this field.

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