Sunday, July 24, 2011

Redraw your art, redraw your business


It is not a hyperbole to say artwork determines the destiny of a company. Logos and artworks are the mediums to reach to the clients. Impressive artwork leaves a long lasting and positive impact on the audience whereas the contrary mars the impression. This can be the main reason why there are so many agencies offering Art Redraw services and why there are queues of companies waiting for their art works and company logo to get redrawn.

To put in simple words, art redraw is the process to redo an artwork. It should not be confused with Photographic Restoration. While photographic restoration restores a blurred image into a prominent image, the process of art redraw draws the art work again. It is one step ahead of restoration.

But why are all these necessary for your company at all? Advertisements and billboards are a must for the promotion of your company. Experts say, advertisements should contain more of pictorial representation than words. It is because words need the audience’s attention to get into their heads. But pictorial representation can tell a thousands words just by a stroke. In such advertisements, the presence of company’s own logos and artworks is must. But most often it is found that those images are raster images that can not be expanded. So vectorizing is needed to convert raster to vector. Now, this vector image can be printed. This is all about picture restoration.

But art redraw is one step more. At the time of Picture Restoration, it is often found that the lines of the logo are not finely finished. When the logos or the artworks are in small size, these minute details are most often overlooked. But now, coming to billboards these flaws have to be mended. This process is known as art redraw.

Art redraw enables the company to rectify the lines of the art works. This process involves vectorizing because art redraw cannot be done on a raster image. All images consist of pixels. The pixels determine the resolution of an image. Raster images are of smaller resolutions. So redrawing is not possible. Vector artworks are suitable for redrawing. Once the artwork is saved as EPS (encapsulated postscript) vector art, it can be edited accordingly.

There are a number of graphic designing agencies that provide with art redraw services. This is becoming an in thing as art redraw is the only cost effective medium to replenish the artwork of a company. Since artwork and logos uphold the ideas of a company, it is very necessary to be flawless in art works. It is not possible and ethical as well to change the logo of a company. So, art redraw is a probable option to avail of if you want to reorient the visual appearance of your company to your clients.

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