It has long since been the norm for businesses of all sectors and sizes to invest in a broad variety of promotional materials and products. You only have to take a look at the brochures and websites of suppliers who produce promotional items to be overwhelmed by the amounts products available for you to brand. You might well have already utilized their services for pens, mugs or tote bags, which are all exceptionally popular corporate giveaway items. On a larger scale, you might have been responsible for commissioning exhibition graphics for trade fairs at which your business has paid for presence, or a billboard advertising campaign.
If you do have previous experience in this field, you will already be aware that the provision of suitable artwork, including your logo, images and photographs, is not always as straightforward as you might have anticipated. If you do not, but you have been tasked to arrange the production of promotional products, prepare to familiarize yourself with the term EPS Vector Art.
In a nutshell, you need to provide your product suppliers with artwork in formats that are sharp enough to be accurately replicated on to your promotional products. The process might involve considerable enlargement or reduction of your images. The jpeg files that many people keep on their PCs are largely not sophisticated enough to be fit for purpose. There is no need to worry unduly. You are not expected to become an instant expert in graphic design if you have a great service provider to do your Vector conversion for you.
The professionals convert to Vector on a multiple daily basis and from a spectrum of differently originated artwork. The Vector conversion of low resolution jpegs that many businesses have readily available is second nature to them. They also cleverly Vectorize clip art, hand drawings and images that you may have sourced on the internet. Even if you only have hard copies of the images you choose to use, you can set the wheels in motion by faxing them to the experts.
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