Vector art conversion for superior quality images in your logo

If you are not a graphic designer it is very difficult to understand terminologies like vector conversion, vector art conversion or EPS vector art or vector a picture. You may have been asked to vectorize a picture or use vector for picture restoration and all this may appear to be very confusing. But, what it means is that the image is either raster or vector and both have different files although the difference may not be apparent to a novice. For example, a raster file extension would read something like tiff, jpg or bmp whereas a vector file will read as ai, eps or edr. To view these images you would need programs like Corel Draw or Adobe and you will easily be able to tell the difference.

In jpg files (raster), for instance, the edges of the images will be jagged and the outlines will be comprised of squares. In vector images the outlines are smooth and curved and there are no squares. Since vector images offer smooth lines and curves, the images are scalable and maintain their proportion. This is one of the main reasons why vector art conversion is so highly in demand because the quality of the images remains intact. It does not get diminished due to an increase or reduction in the picture as in when being positioned for ad campaigns or for business cards etc. The other major benefit is that in vector art conversion the colors can be fully adjusted so as to match the corporate logo pantone colors perfectly.

A raster image is a flat image and is not at all malleable. It cannot be manipulated or changed in any way, like, for instance, if there is a white square in your logo background, it cannot be deleted or made transparent to show a different background color. But, vector images can be moved around, backgrounds can be made transparent or opaque, drops or reflections added to the image and different parts of the logo can be changed. The colors can be changed, the thickness of the lines adjusted and even unwanted bits and pieces of the logo can be thrown out without any compromise on the content or quality.

A graphic designer can help in vector art conversion or EPS vector art or vector a picture if your company does not have a design team. Although a small fee may be charged, once the logo is recreated, it’s yours to keep and you can use it for further businesses. Even the vendor designing your business card or logo can offer this type of service and you can save some amount on the graphic designer.